Vivo Energy Uganda has reaffirmed its strong support for Ugandan motorsport by announcing a UGX 100 million sponsorship for the highly anticipated Shell V-Power Pearl of Africa Uganda Rally.
Scheduled to take place from 9th to 11th May 2025 in Mbarara City, this prestigious rally will once again benefit from Vivo Energy’s backing. As the exclusive distributor and marketer of Shell-branded fuels and lubricants in Uganda, Vivo Energy’s sponsorship underscores their commitment to promoting motorsport in the country.
As the title sponsor, Vivo Energy Uganda continues to highlight the strength of its premium performance fuel, Shell V-Power. Known for its 98-octane rating, Shell V-Power is specially designed to deliver high engine performance, reduce friction, and keep critical engine components clean, ensuring a smooth and efficient driving experience.
During a press conference on May 6, 2025, the Managing Director of Vivo Energy Uganda, Joanita Menya Mukasa, said that Shell V-Power is more than just a high-octane fuel; it represents innovation and excellence.
“Co-engineered with Ferrari, Shell V-Power brings cutting-edge racing technology to Uganda’s roads, delivering world-class performance to everyday driving,” Mukasa stated.
She reaffirmed the company’s unwavering commitment to empowering Ugandan rally drivers and fueling the passion of motorsport enthusiasts across the country.
“Motorsport is not just entertainment; it is a platform for engineering innovation, youth empowerment, and national pride,” Mukasa added. ’’Through our sponsorship, we are helping to inspire the next generation of drivers, engineers, and fans.
Her sentiments were echoed by Hon Jimmy Akena, President of the Federation of Motorsport Clubs of Uganda, who praised the longstanding partnership.
“Vivo Energy Uganda’s support has been instrumental in the growth and success of motorsport in the country,” Akena noted. “Their sponsorship has not only elevated the profile of the rally but also provided essential funding that drives both the event and the sport forward.”
This year’s rally promises to be more competitive and exciting than ever. Organizers have allowed a maximum of 45 entries, attracting not only Uganda’s top rally drivers but also elite teams from Kenya, Rwanda, and Tanzania. The action kicks off on Friday with three challenging stages designed to test both speed and skill.
Hosting the event in Mbarara City, a bustling hub in western Uganda, is also expected to deliver significant economic benefits. Hotels are already reporting near-full bookings, and local businesses, from transport services to roadside vendors, are gearing up for a surge in activity as motorsport fans flood the city.
With adrenaline, innovation, and national pride at its core, the 2025 Shell V-Power Pearl of Africa Uganda Rally is shaping up to be a landmark event on the East African motorsport calendar.
