Omukama Edward Rukiidi Nyabongo I, a son to Prince Christopher Paul Kiijanangoma and a grandson of Omukama George David Kamurasi Rukiidi ascended to the throne on September 29th, 2026, after the death of his cousin King Oyo Nyimba Kabamba Iguru Rukidi IV who succumbed to cancer at the age of 34 in the United states.
According to an article by the International Growth Center (IGC), Uganda has a low level of international awareness, where 60% of potential visitors learn about Uganda through word of mouth. There is indeed a pressing need for increased marketing efforts.
The festival aims to attract both local and international tourists, showcasing the rich cultural traditions and natural beauty of Kasese. With support from key stakeholders such as Uganda Wildlife and the Ministry of Tourism, Wildlife and Antiquities.