The President emphasised the need to ensure that economic growth translates into improved household incomes, citing government programmes such as Operation Wealth Creation and the Parish Development Model (PDM).
“Can you have a strong army and a strong and safe country without a strong economy? Can you have a strong defence force and a strong and safe country without cohesive politics? Finally, can you have a strong defence force and a strong and safe country without, in some cases, addressing the issue of geo-strategic location such as being landlocked?” President Museveni asked.
According to an article by the International Growth Center (IGC), Uganda has a low level of international awareness, where 60% of potential visitors learn about Uganda through word of mouth. There is indeed a pressing need for increased marketing efforts.