On a typical Valentine’s Day in Kampala, Uganda, couples celebrate the day of love with flowers, chocolates, and dinner dates. The city’s vibrant energy is palpable as couples walk hand in hand through the bustling streets, pausing at the many streets from Wandegeya to Jinja Road and other streets downtown, and gift shop vendors offering red roses and wrapped gifts.

However, there’s an important conversation emerging, though few are comfortable speaking about it openly—love should be a two-way street, and both partners should make an effort to show their affection on such special days.

Arutun Daisy, a communication expert and social media influencer, says that in the past years, it was common for men to lavish their partners with gifts, leaving the woman to simply receive. But now, women in Kampala are stepping up to the occasion, showing that Valentine’s Day is about mutual appreciation.

“Naturally women were created to receive, but nowadays things have changed as women also have to play a role in keeping the relationship moving as they step in to provide and also gift their men in appreciation for the love shared,” Arutun said.

Mutoni Linda, a 28-year-old marketer, shares her thoughts: “It’s so refreshing when both partners put in the effort. I always surprise my boyfriend with something special, a custom-made t-shirt or his favorite cologne. It makes him feel loved too,” Mutoni noted.

Mutoni’s sentiment is echoed by Alex, a relationship expert and radio presenter in Kampala: “Gifting is a powerful expression of love, but it should be a shared experience. Valentine’s Day shouldn’t be just about the man treating the woman—it should be about mutual respect, love, and understanding. Women should feel empowered to reciprocate the gesture.”

Ssentongo Mark, a 35-year-old entrepreneur, says that both partners should play an equal role in maintaining a healthy, balanced relationship.

“We need to create a culture where both parties are active participants. This helps to avoid the unspoken expectation that men must always do the gifting. Relationships thrive when both partners show appreciation in their own unique ways,” Ssentongo added.

As the sun sets over the skyline of Kampala and other towns in the country, couples are finding creative ways to show their affection—not just through expensive gifts, but through acts of kindness and thoughtfulness. It’s not about who spends more, but who shows up and gives their heart. On Valentine’s Day, the true essence of love shines brightest when both partners are equally invested.