The Uganda Communications Commission (UCC) has prohibited NBS from airing split-screen advertisements during its news and current affairs programs, deeming the practice a violation of the UCC Advertising Standards 2019 and the Uganda Communications Act.

The development was confirmed by CEO East Africa Magazine on their official X handle on Wednesday, January 28, 2026.

“In a decision that now sets a binding precedent for the wider broadcasting industry, the regulator has also directed all television stations in Uganda to immediately stop the practice during news and current affairs programming,” reads part of the statement.

The landmark ruling stems from an arbitral complaint lodged by Adlegal International Limited against NBS Television Limited, accusing the broadcaster of repeatedly breaching the 2019 advertising standards through split-screen ads.

UCC’s directive aims to uphold broadcasting integrity and ensure compliance with regulatory guidelines nationwide.