Uganda’s tourism sector has emerged as one of the biggest beneficiaries of the 2025/26 National Budget, with the government allocating UGX 430 billion specifically for tourism marketing, infrastructure development, and site enhancement.
This allocation is part of a broader strategy to position tourism as a key driver of economic growth and post-pandemic recovery.
Delivering the budget speech at Kololo Independence Grounds on Thursday June 13 2025, Finance Minister Hon. Matia Kasaija noted that tourism earnings had significantly improved, crediting the growth to a rise in international arrivals, sustained government-led promotional campaigns, and ongoing infrastructure improvements.
“Tourism is one of Uganda’s most promising economic pillars,” Kasaija said. “We are investing not just in marketing, but also in infrastructure and safety to ensure visitors have a world-class experience.”
In addition to the UGX 430 billion allocated directly to the Ministry of Tourism, an estimated UGX 2.2 trillion will go toward indirect support. This includes upgrading key access roads to tourism sites, expanding ICT infrastructure in tourism zones, improving security and accessibility around national parks and heritage sites, and preparations for co-hosting the 2027 Africa Cup of Nations (AFCON), an event expected to draw a regional influx of visitors.
The funds will also support branding and marketing initiatives to position Uganda as a premier tourism and investment destination. Planned developments include the construction of visitor refreshment centers and the installation of modern water and sanitation facilities at high-traffic sites.
According to the Ministry of Tourism, the sector contributed 7.7% to Uganda’s GDP before the COVID-19 pandemic and is steadily recovering. In 2024, tourist arrivals increased to 1.37 million from 1.27 million in 2023. Similarly, tourism earnings grew by 26 percent to UGX 4.8 trillion in 2024, up from UGX 3.8 trillion in 2023,
“From the misty hills of Bwindi to the savannah plains of Murchison Falls, Uganda has something unique to offer. “It is time the world saw this more clearly,” Kasaija added.
The government aims to attract 4 million international tourists annually by 2030, up from approximately 1.6 million in 2024.
Tourism stakeholders welcomed the budget with optimism, calling it a major step forward. Yewagnesh Biriggwa (Yogi), President of the Uganda Tourism Association, praised the allocation as a strong show of commitment and urged swift and transparent implementation.
“Proper investment in infrastructure and marketing will make Uganda more competitive with countries like Kenya and Rwanda,” Biriggwa said.
For context, Kenya allocated over KSh 15 billion (approximately UGX 450 billion) to tourism in its 2024/25 budget, while Rwanda continues to invest significantly in its MICE (Meetings, Incentives, Conferences, and Exhibitions) strategy.
Uganda’s UGX 430 billion marks one of the largest single-year tourism allocations in the past decade. With AFCON 2027 on the horizon, officials hope the improvements in visibility, infrastructure, and service standards will generate long-term economic benefits.
“This funding is not just about this year,” Kasaija emphasized. “It is about building a sustainable tourism ecosystem that supports jobs, conserves our heritage, and positions Uganda on the global map.”
