According to an article by the International Growth Center (IGC), Uganda has a low level of international awareness, where 60% of potential visitors learn about Uganda through word of mouth. There is indeed a pressing need for increased marketing efforts.
Elba is an English actor, rapper, singer, and DJ. He has received a Golden Globe Award as well as nominations for three BAFTA Awards and six Emmy Awards. In 2016, he was named in the Time 100 list of the Most Influential People in the World. His films have fetched over $9.8 billion at the global box office, and he is one of the top 20 highest recognized actors.
While on a Uganda Safari Tour, tourists at the game reserve can also get involved in a number of activities, like forest walks with well-trained tour guides and colobus monkey tracking, which begins in the morning with a briefing at the reserve headquarters led by the ranger guides who prepare the tourists for the dos and don’ts of the trekking.
As Uganda is set to co-host the 2027 Africa Cup of Nations alongside Kenya and Tanzania and the African Nations Championship (CHAN) games come 2025, Tayebwa emphasized the importance of continued development in sports infrastructure.
With the budget strategy for Financial Year 2025/2026 looking at strengthening economic growth, tourism development is seen as one of the major sectors to be boasted in order to achieve accelerated growth.
Football in Uganda continues to grow, with increasing investments in both grassroots and professional football. The focus on youth development, professionalism, and women's football is expected to shape its future trajectory.