UCU’s participation in the FISU 3x3 World Cup not only represents a major achievement for Uganda but also offers UCU athletes an opportunity to manifest their talents to the globe.
The Starboss fans will pay UGX 20,000 for ordinary and UGX 50,000 for VIP fees to access the venue and will be supported by fellow musicians like DJ Michael, Mike Wine, King Saha, and others.
According to an article by the International Growth Center (IGC), Uganda has a low level of international awareness, where 60% of potential visitors learn about Uganda through word of mouth. There is indeed a pressing need for increased marketing efforts.