Express FC has announced that SEMABET will be the official kit sponsor for the 2024/2025 Uganda Premier League season.
While speaking to Nexus Media on September 13, 2024, at the newly renovated Hamz stadium, formerly Nakivubo stadium, the head of operations at SEMABET Uganda, Andrew Kitamirike, said that the partnership is timely and will help in developing grassroot soccer.
“Our CSR initiative is set to propel EXPRESS FC to even greater success, both on and off the field. Our collaboration with EXPRESS FC is a strategic alignment with our vision to be at the forefront of developing Uganda’s grass roots soccer,” Kitamirike said.
Kitamirike also emphasized how the partnership will strengthen the club’s squad through funding the transfer of new players to the club.
“By supporting EXPRESS FC, we connect directly with the hearts of Ugandan football fans while staying true to our CSR commitments. We have funded the transfer of one of Uganda’s top left-backs, Mustafa Kizza, from KCCA FC to EXPRESS FC, which will significantly strengthen the club’s squad.” Kitamirike added.
Kitamirike also highlighted SEMABET’s broader CSR initiatives, such as their project in Kyamukola village, Kabarole District, and said, “Our CSR efforts go beyond football. In Kyamukola, we provided sustainable access to clean water through an Electric-Powered Well and a 20,000-litre reservoir tank, addressing critical community needs. Whether it’s on the football pitch or in our communities, SEMABET is dedicated to being a force for positive change.”
EXPRESS FC CEO Ashraf Miiro said he is optimistic about the partnership, noting that it gives them a stage to highly compete in the Ugandan Premier League.
“This sponsorship marks a pivotal moment for EXPRESS FC. The financial backing provided by SEMABET will enable us to make crucial investments across the club, from our squad and technical staff to infrastructure and community outreach. We are confident this partnership will give us the competitive edge to challenge for the Uganda Premier League trophy,” Miiro said.
As EXPRESS FC gears up for the upcoming 2024/25 Uganda Premier League season, the team will debut their new SEMABET-branded kits in a highly anticipated opening match against newly promoted Mbale Heroes FC on Monday, September 17, at 7:00 PM at Hamz Stadium.
This strategic partnership, which falls under SEMABET’s Corporate Social Responsibility (CSR) initiative, initially set for one year with an option for renewal, marks a significant boost for the club that will provide a wide range of playing and training kits.
This commitment by SEMABET, valued at up to UGX 500 million, represents a major milestone for EXPRESS FC and will play a pivotal role in enhancing the club’s operations, strengthening its competitive capabilities, and supporting further investments in squad development, technical staff, infrastructure, and community initiatives.
