Inspire Africa Group (IAG) has on Thursday, April 10,2025 , unveiled the route plan for the coffee marathon during coffee breakfast held at the Inspire Cafe located at Twed Towers in Nakasero.
The marathon which will take place on Saturday, May 24, 2025 in Ntungamo district – South Western Uganda will run under the theme ,”Uplifting the Rural Coffee Woman Out of Poverty” and the distances to be covered by runners include 5km,10km, 21km and 42km with registration fees at UGX 30.000 which includes a marathon kit and access to the concert featuring Western musicians Sister Charity, Ray G and Tanzania’s Diamond Platinumz.
The launch of Africa Coffee Park to be launched by President Yoweri Kaguta Museveni on May 21 , Africa Business Forum and Investment Forum May 22, Marathon and concert May 24 and Inspire Women’s Conference on May 25, 2025.
While speaking to the attendees of the breakfast the CEO of IAG Nelson Tugume said that as they shared a cup of coffee, they were sharing a vision and mission to transform Uganda from a commodity exporter to a global brand.
“This morning we are sharing a cup of coffee as we share a bold ambitious and necessary vision, mission and movement one that seeks to transform Uganda from a commodity exporter to a global brand,” Tugume said.
In order to unlock this transformation IAG has established the Africa Coffee Park in Rwashamaire in Ntungamo district, a place that will become synonymous with innovation, production and global standards in coffee.
He added that they are mobilizing the country and the world to start appreciating Ugandan coffee and empowering the people to start taking on projects that transform societies.
” We are mobilizing the entire country and the world to think like us and start appreciating our coffee. The good thing is, I’m preaching to the converted. I believe this will begin to enhance real entrepreneurship in Uganda and across Africa ,empowering us to take on projects that can truly transform our societies,” he added.
Tugume excited the people by reminding them that American R&B singer and actor Tyrese Gibson will be in Uganda at the inaugural Africa Coffee Festival something that will help Uganda be open to the United States Market.
“In October, we are bringing Tyrese Gibson and the reason is to help us open up the U.S market and promote our country,” he said .
Dorcus Rukundo Twesigomwe, the business development manager for Uganda Wildlife Authority (UWA) said that Uganda is known for gorillas, wildlife and best pineapples, yet nothing about the country having the best coffee world over.
“When people come to Uganda, they know about the gorillas and the wildlife, but they know little about the fact that we have the best coffee in the world, just like we have the best pineapples,” Rukundo said.
In attendance was Dorcus Inzukuru who is the brand ambassador for the coffee marathon, media, CEOs, and key stakeholders as IAG unveiled plans for the groundbreaking Africa Coffee week in May 2025, featuring a marathon, business forum, and more.
