Dr. Chameleone, acclaimed for his dynamic stage presence and genre-bending sound, and Semakula, known for his soulful voice and heartfelt lyrics, have been Ugandan music staples for over two decades.

Nyege Nyege is a festival in Uganda that promotes outsider music, primarily electronic by African artists. It was founded in 2013 by Arlen Dilsizian and Derek Debru. Its name refers to a Swahili word describing "a sudden, uncontrollable urge to dance." It started as a small gathering of music enthusiasts and has since grown into Africa's largest music and art festival, attracting visitors from over 30 countries.

According to an article by the International Growth Center (IGC), Uganda has a low level of international awareness, where 60% of potential visitors learn about Uganda through word of mouth. There is indeed a pressing need for increased marketing efforts.

The Iteso music lovers will part with UGX 10.000 for general, UGX 20.000 for VIP, and UGX 300.000 for a table in order to access the concert grounds.

Running a side hustle when you have a white-collar job that keeps you working long hours at work can be difficult to maintain, manage, and grow since most workers are dishonest and unreliable.

Elba is an English actor, rapper, singer, and DJ. He has received a Golden Globe Award as well as nominations for three BAFTA Awards and six Emmy Awards. In 2016, he was named in the Time 100 list of the Most Influential People in the World. His films have fetched over $9.8 billion at the global box office, and he is one of the top 20 highest recognized actors.

Uganda can, however, do better in promoting this heritage as neighbors in Rwanda. According to the Nkuringo Safari experts, tourists face challenges ranging from difficult access to the roads during the rainy seasons to chartered flights in Uganda that are pricier compared to the Rwandan counterparts.